4 Ways to Automate Your Marketing Process

Marketing technology is rapidly developing every day. Thus, it’s now enabling businesses to reach and engage with more customers than ever before. A good part of this development comes from automation.

As a process, automation doesn’t always imply advanced AIs running your company by themselves. It only suggests that marketing technology can reduce manual effort, saving time, and allowing you to focus on more critical aspects of your business.

The best way to identify the areas of your workflow that could get automated is by noticing repetitive tasks backed by a specific logic. Often, such activities will involve simple decision-making.

If you still don’t know where you should start, take a look at some marketing procedure examples where automation can bring enormous benefits.

Content Marketing

Brands of today are churning out content at the speed of light. All that content needs promotion for it to generate leads and traffic.

Most businesses turn to social media for promotional activities, which is a simple, mindless, and long task. Automating at least parts of these activities helps streamline the process, too.

Many content marketing tools are available to recommend content for your social media profiles. Such means also enable you to schedule and edit posts. Some smarter specimens even suggest future content to promote your products.

Moreover, there are pieces of software to help you improve your SEO, which leads to more organic searches and reaches your audience in a less forced manner.

Look here to see how such software would work, and to see why tailored SEO strategies are one of the keys to marketing success.

Getting and Nurturing Leads

The world of marketing today is as challenging as it has ever been. So, every lead you generate matters, and you need to nurture and prioritize each to create customers. Still, capturing and managing leads can be a tedious task.

The machines can do so, though, and more timely, which results in higher conversion rates. Developers of such programs understand that you need to send relevant emails from time to time to nurture leads.

Systems can even segment data to personalize those messages for each user. Plus, you can enter a target engagement score, after which the program alerts your team to take further action.

Lead Automation Tool Types

There are two main kinds of marketing automation tools for generating leads. The first type is more general and multi-purpose, gathering data about your users, and performing analytics.

The latter includes more traditional marketing tools via email, which are famous for sending newsletters. They also contain some information about your customers, personalizing emails, and sending birthday and anniversary cards.

Operation and Optimization of the Website

No matter how many marketing campaigns you launch, your interface is the most vital marketing asset. It offers the most opportunities for capturing users and improving conversions. Here, you can make the most use of well-placed, timely prompts.

Some systems analyze your site for performance and recommend changes for user engagement and SEO optimization.

Such programs track activities of the visitors to your website to gain valuable insight into their behaviors. They can also present prompts for taking desired actions to improve conversions.

E-commerce can particularly benefit from this type of tech, as it allows for the assessment of real-time user behavior and provides intelligent recommendations. Plus, if a visitor abandons their cart, reminders and feedback requests can do wonders.

User Onboarding and Engagement

The first step is to convert the user. The second part of the battle consists of retaining the user, ensuring that they stay engaged, and expanding the relationship. Automation with data backups can manage many of these processes.

Onboarding takes place when your new user creates an account. At this time, an automated email campaign begins, starting with a welcome note. Later, it notifies users about products, support, and information about memberships and paid plans.

When it comes to e-commerce, the gathered data is, again, of massive importance. The purchase history can be a base for selective offers of complementary or new products the customer might like.

The Bottom Line

If you don’t automate your marketing activities, they can cost you in both time and money. Automation is profitable, straightforward, and efficient. It also makes your job that much easier.

However, if you’re still iffy about the idea of making your marketing process automatic, start small.

Marketing emails, for example, take away a lot of time while not guaranteeing leads. Another area great for when you’re starting the automation process is marketing analytics. It allows you to monitor success without too much work on your part.

Try out these methods, and we promise that you’ll want to enhance more areas of your work.